Cookie Notice

This notice explains the small pieces of data we store in your browser and why. If you accepted or declined our cookie banner earlier, you can change your mind at any time by clearing your browser storage for this site.

1. Strictly necessary

A small number of browser-storage entries are always used — they are not cookies in the tracking sense, they simply make the site work:

• wm_token — your session token if you sign in to the CMS. Removed on sign-out.
• wm_cookie_consent — remembers your choice on the cookie banner so we don’t nag you every visit.

2. Analytics

Where enabled, we use one of two analytics tools:

• Plausible — a privacy-focused product that does not use cookies and does not track individual users. Aggregate visit stats only. No consent required.
• Google Analytics 4 — if enabled, sets a small number of first-party cookies (typically _ga and _ga_XXXX) with a 2-year expiry to measure aggregate usage. IP addresses are anonymised. We only load GA4 after you accept the cookie banner.

3. Third parties

Embedded content from third parties (for example a Vimeo video on a brand page) may set their own cookies once loaded. See their respective privacy notices for details.

4. Managing your choice

To reset your consent choice, clear the wm_cookie_consent item from your browser’s local storage — the banner will reappear on your next visit.

See also: Privacy Policy · Terms of Use · Cookie Notice