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Which Media Elegant example ad — a five-message GIF served in five responsive sizes

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Advertising · Media Pack

Ad sizes &specifications

Everything you need to book and supply creative across our two flagship parent-facing titles — WhichSchoolAdvisor.com and SchoolsCompared.com — in one shareable place.

Advertise on WhichSchoolAdvisor.com

WhichSchoolAdvisor.com offers responsive display advertising. Creative is uploaded at high resolution and scaled responsively to the reader's screen, ensuring crisp delivery on every device.

Ad Positions

7 slots

Leaderboard

Top of every article — the first thing readers see

Elegant

In-Article Positions

  • 01

    In Article 1

    Elegant
  • 02

    In Article 2

    Elegant
  • 03

    In Article 3

    Elegant
  • 04

    In Article 4

    Elegant
  • 05

    In Article 5

    Elegant
  • 06

    In Article 6

    Elegant

Jumbo

Special Jumbo premium size. Request more information

Technical Specs

Required

Format

GIF · PNG · JPG

No .mov · .mp4 · .webp · .svg

Max size

10 MB

Raw, uncompressed

Frames

50 or fewer

Per GIF, not per second

We will NOT accept

  • Other formats (.mov, .mp4, .webp, .svg)
  • Files larger than 10 MB raw
  • GIFs with more than 50 frames

Delivery

Responsive — display size is typically 50% of the uploaded pixel dimensions once the minimum screen width is met.

Elegant Profile

Standard creative — Leaderboard + In Article positions

SizeUpload (px)Display (px)Min. screen
1656 × 544328 × 272360px
21184 × 336592 × 168624px
31440 × 336720 × 168752px
41920 × 336960 × 168992px
52432 × 3361216 × 1681248px

Advertise on SchoolsCompared.com

SchoolsCompared.com offers responsive display advertising across its most valuable, high-intent placements. Creative is uploaded at high resolution and scaled responsively to the reader's screen, ensuring crisp delivery on every device.

Ad Positions

6 slots

Leaderboard

Top of every article — the first thing readers see

Elegant

In-Article Positions

  • 01

    In Article 1

    Elegant
  • 02

    In Article 2

    Elegant
  • 03

    In Article 3

    Elegant
  • 04

    In Article 4

    Elegant
  • 05

    In Article 5

    Elegant

Jumbo

Special Jumbo premium size. Request more information

Technical Specs

Required

Format

GIF · PNG · JPG

No .mov · .mp4 · .webp · .svg

Max size

10 MB

Raw, uncompressed

Frames

50 or fewer

Per GIF, not per second

We will NOT accept

  • Other formats (.mov, .mp4, .webp, .svg)
  • Files larger than 10 MB raw
  • GIFs with more than 50 frames

Delivery

Responsive — display size is typically 50% of the uploaded pixel dimensions once the minimum screen width is met.

Elegant Profile

Standard creative — Leaderboard + In Article positions

SizeUpload (px)Display (px)Min. screen
1656 × 544328 × 272360px
21184 × 336592 × 168624px
31440 × 336720 × 168752px
41920 × 336960 × 168992px
52432 × 3361216 × 1681248px

Designer Toolkit

How to make a compliant ad

Four simple rules — they apply to every format (GIF, PNG and JPG). Then press play on every Elegant size below — each preview is rendered at the actual on-page display dimensions, so you can see exactly how your creative will land.

Size

Exact upload pixel size

See the table above for the five Elegant upload dimensions

Format

GIF, PNG or JPG only

No .mov, .mp4, .webp, .svg

Frames

50 frames or fewer

The examples below use 49

Weight

Under 10 MB (raw)

Not compressed

Examples — all 5 Elegant sizes

Every size, 49 frames, 5 messages

All five previews are rendered at the exact display dimensions from the table above. Each GIF holds every message for ~3 seconds — about 16 seconds total.

Size 1

Display 328 × 272·Upload 656 × 544

Shown when viewport ≥ 360px

Download GIF

Preview at display size · 328 × 272

Which Media Elegant Size 1 example — 328 × 272 display, 656 × 544 upload, 49 frames with five three-second messages
Size 2

Display 592 × 168·Upload 1184 × 336

Shown when viewport ≥ 624px

Download GIF

Preview at display size · 592 × 168

Which Media Elegant Size 2 example — 592 × 168 display, 1184 × 336 upload, 49 frames with five three-second messages
Size 3

Display 720 × 168·Upload 1440 × 336

Shown when viewport ≥ 752px

Download GIF

Preview at display size · 720 × 168

Which Media Elegant Size 3 example — 720 × 168 display, 1440 × 336 upload, 49 frames with five three-second messages
Size 4

Display 960 × 168·Upload 1920 × 336

Shown when viewport ≥ 992px

Download GIF

Preview at display size · 960 × 168

Which Media Elegant Size 4 example — 960 × 168 display, 1920 × 336 upload, 49 frames with five three-second messages
Size 5

Display 1216 × 168·Upload 2432 × 336

Shown when viewport ≥ 1248px

Download GIF

Preview at display size · 1216 × 168

Which Media Elegant Size 5 example — 1216 × 168 display, 2432 × 336 upload, 49 frames with five three-second messages

Important — on timing

Your GIF can run longer than 3 seconds.

The 50-frame cap is not a 50-frames-per-second cap. Hold each still for about 3–4 seconds and you can comfortably land five full messages inside the budget — exactly as the examples above do. More hold-time per still = fewer, more memorable messages; less hold-time = more motion but less reading. Pick the mix your campaign needs.

Send us your ad

Upload your campaign — checked instantly

A campaign is usually 5 responsive sizes of the same ad. Drop each file below — we check it against every rule above in seconds, then add the next. Only files that pass every check can be sent to our ad ops team.

Ready to reach parents at the moment of decision?

Talk to our team