About Which Media
We makeeducationbetter
Which Media is the group behind the region's most trusted education publications, awards, data platforms and consultancy. For over a decade we have brought transparency and rigour to a market that families navigate with everything at stake — and that investors commit tens of millions to build.
Who we are
One group. Multiple brands. A single standard of trust.
Which Media began in 2013 with a simple conviction: that parents deserved the truth about schools, told without fear or favour. What started as WhichSchoolAdvisor.com — the Gulf's first genuinely independent, parent-first school resource — has grown into a portfolio of brands that together shape how the region understands education.
Today our reviews guide parents across seven international markets and three continents. Our comparison tools help families draw their final shortlist. Our awards — the Top Schools Awards, described by UAE media as the "Oscars of education" — celebrate the very best. And our data and consultancy arms, EdinformaPlus and the Education Intelligence Group, turn a decade of proprietary insight into decisions for owners, investors and banks.
Independent, evidence-led and relentlessly parent-first — that is what has made us the most trusted name in education intelligence, and is the same guiding philosophy that will define the success of the up and coming WhichUniversityAdvisor.com.
Multiple
Specialist education brands
One trusted group
7
International markets
UAE · Saudi Arabia · UK · Singapore · Hong Kong · Thailand · Vietnam
18,000+
Parent enquiries mediated
Directly connected to schools
2M+
Parents reached each year
And growing rapidly
2013
Pioneering since
A decade defining the category
#1
Most trusted in the Gulf, SEA & Europe
Independent & parent-first
What we stand for
Four principles
Independence, always
We are beholden to no school, no group and no advertiser's agenda. Our reviews are earned, never bought — and that independence is the foundation of every reader's trust.
Evidence over opinion
We replace hearsay with proprietary data — fees, results, inspections and outcomes made clear and comparable — so every decision rests on fact.
The parent comes first
Behind every enquiry is a family making a life-defining choice. We write, rate and build for them, with clarity, honesty and genuine care for the child at the centre of it all.
Excellence, celebrated
Through the Top Schools Awards we spotlight the educators setting the standard — and, done credibly, recognition raises the bar for an entire sector.
Our history
A decade in the making
2013
WhichSchoolAdvisor.com launches
The Gulf's first truly independent, parent-first school resource opens its doors in the UAE — built on in-depth, honest reviews.
2015/16
SchoolsCompared.com arrives
Side-by-side comparison and forensic reviews launch for the UAE — the world's largest international school market.
2016/17
The Top Schools Awards begin
The awards the UAE media would come to call 'the Oscars of education' recognise excellence for the first time.
2018+
Expansion across continents
WhichSchoolAdvisor.com scales into Singapore, the UK, Hong Kong, Thailand, Vietnam and Saudi Arabia — seven markets across three continents.
Today
The Education Intelligence Group
Data, consultancy and B2B analytics — EdinformaPlus and the EIG — turn a decade of insight into decisions for owners, investors and banks.
Soon
WhichUniversityAdvisor.com
The next chapter: bringing the same independent rigour to higher education worldwide.